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Introduction to the Guide


Managing Coastal FC's online reputation is a crucial responsibility, just like handling traditional media. Social media platforms provide us with exceptional means of communication and information sharing worldwide. Apps like Whatsapp, iMessage or Snapchat offer convenient group chat environments. To ensure appropriate use of these tools, it is essential to establish guidelines and best practices for athletes and coaches. Misuse of social media can have negative consequences for individuals, coaches, teams, and the Club.


This guide complements Coastal FC's Social Media Policy and sets expectations and best practices for the use of social media and other communication channels by Coastal FC athletes, coaches, and their teams.


Official Coastal FC Social Media Accounts


The Club's official social media presence serves the following purposes:

  • Promoting the Club and Club community

  • Communicating Club events

  • Celebrating Club and player/team achievements

  • Promoting the sport of soccer and the pathway


The Club's official social media presence should not:

  • Promote religious or political matters/events

  • Take a position on industry events

  • Convey unsportsmanlike behaviours

  • Encourage public "banter" in any form


Expectations for Personal Social Media Use


Many Coastal FC teams enjoy sharing their successes and challenges on unofficial, Club-related social media platforms. Coastal FC supports this practice when used appropriately and respects the rights of its members, staff, and players to express themselves through blogs and social media tools. However, it is important for everyone associated with the Club to understand the implications of engaging in social media activities and online conversations related to the Club. They must recognize that the Club may have a vested interest and could be held responsible for others' behaviour. Differentiate between speaking "on behalf of the Club or team" and speaking "about" the Club or team.


Guidelines and expectations for representing Coastal FC on social media include:


  • Think before you post. Ask yourself: DO I NEED TO POST THIS? WILL I REGRET THIS LATER? 

  • Remember that everything you post reflects the players, coaches, parents, athletes, and Coastal FC. 

  • Feel free to tag the Club's official accounts in your posts or use the hashtags #coastalfc #bleedblue.

  • Report any misuse or negative comments about Coastal FC found on social media platforms to a Club Executive member. Avoid personally responding, commenting, or engaging in online discussions about such matters.

  • The Club reserves the right to request the shutdown of accounts that do not adhere to these guidelines or the Club policy.


Group Chat Protocol and Best Practices


Coaches/Managers should:

  • Stay aware of all group chats, including their general tone and mood.

  • Discuss guidelines and rules of group chats with players.

  • Understand the purpose and intention of the group chat, monitoring as necessary.

  • Address controversial comments promptly, whether explicit or potentially controversial.

  • Inform the Club Technical Director (TD) of any controversial issues.

  • Request that chats adhere to reasonable hours.

  • Ensure only team members are included/added to the group chat.


Team/Group chats or posts should:

  • Include all players on the team, including the coach and managers.

  • Have a clear purpose and intention.

  • Limit chat activity to reasonable hours.

  • Exclude non-team members from the chat.

  • Encourage positive comments and interactions that enhance team bonding.

  • Maintain a respectful tone.

  • Always represent the Club positively and in accordance with the Club/BC Soccer/CSA codes of conduct.

  • Encourage players to consider the relevance, necessity, and timing of their posts before sharing.


Team/Group chats or posts may not:

  • Directly discuss an individual

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